iPhone in Action: teaching commercial stuff, thus far

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Posted on 26th September 2008 by Judy Breck in Connective Expression, Mobile Learning and Open Content

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The iPhone in Action webpage from the AdMob leaders in mobile advertising is a great place to go to use some of the tools of learning’s future. The videos show highly interactive media format of eight different kinds — used here for advertising. These exact tools are powerful ones for bringing knowledge into the hands and minds of the new generation. How would learning use the eight tools? Here are some quick ideas:

App Store serves as the library format
Maps illustrate history, earth sciences, etc.
Video explores science and delivers lectures
Call supports networked conversation with teachers and experts
Web puts internet page interaction in the student’s hand
Audio tunes in lectures, narratives, etc.
Canvas empowers the student to create digital content

AdMob founder Russell Buckley describes the very rapid uptake of these tools in a blog post at MobHappy. The demos at AdMobs and the comments by Russell are about advertising. How does this apply to education? At the most fundamental level, advertising IS EDUCATION. By watching these videos you will see, for example, advertising that shows the user the nearest Best Buy store (maps app), teaches people to buy the Jaguar XF (Web app), and demonstrates to them that the “Mummy” movie (Canvas app) is worth their time and money.

This powerful knowledge delivery medium awaits the lessons once captive of paper and chalkboard.

Engaging millions of students in virtual worlds of learning

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Posted on 2nd April 2008 by Judy Breck in Connective Expression

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millions.jpgFor the next two days, I will be attending Virtual Worlds 2008, a conference to be held at the Javits Center in New York City. My interest in being there is to learn about an emerging digital sector that is creating compelling new ways of communicating. Education is a form of communicating, at least in part. Will educators be leaders at this conference? Well, no. Maybe they should be. It is advertising and entertainment that are the big thought leaders for digital communication, while educators are primarily still back in the print era. Maybe educators will step up soon to use virtual world possibilities for learning.

The picture here of Reuben Steiger is from the homepage of one of the major sponsors of the conference at Javits Center, Millions of Us. The image is a frame from a video in which he describes how Tivo has become much-used because people don’t like advertising. He goes on to say that for advertisers a good answer to that problem is creating advertising that is entertaining so people would not skip it if they were given a choice. He says that “virtual worlds are amazing for this, but so are social networks.” Steiger goes on to explain that he founded Millions are Us as a company to follow these methods for advertising.

Are you following the parallel for education? The old ways of doing education are often what students will go to great lengths to skip. Why not use new arts and technologies that can actually make education material entertaining? Why not do some educating in virtual worlds and social networks?

Here is a virtual reality check for educators: Listen to Reuben Steiger on his Millions of Us video and while you do, think about how the methods he proposes for advertising could engage millions of students in learning. Steiger tells us we are in the “avatar age” and sketches how advertisers can participate effectively in that age. How can we properly parallel this kind of path for learning, or must, or should education not adopt the tools that advertising is picking up?

Carnival of the Mobilists 73

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Posted on 19th May 2007 by Judy Breck in Carnival of the Mobilists

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Pink, pretty and pithy, the Carnival is now set up by Xen Mendelsohn at Xellular Identity. Drop by to enjoy this week’s mobile blogging at its best.

Carnival of the Mobilists #65

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Posted on 19th March 2007 by Judy Breck in Carnival of the Mobilists

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Greetings from New York City — where our biggest and best Carnival is Coney Island, called “the playground of the world” since the early 1800s. The Wonder Wheel image used in this Carnival of the Mobilists is from Wired New York.

FIRST SOME CARNIVAL BUSINESS:
The reins for administration of Carnival of the Mobilists have been handed to me – Judy Breck, keeper of GoldenSwamp — with the continuing leadership back-up of Russell, Carlo and Rudy. I need your help to keep us rolling well. There are 2 key boosts that would be much appreciated:

First, as we make the transition, please enter your best posts to be reviewed by future hosts for upcoming Carnivals. Next week Dennis at Wap Review has agreed to host the Carnival. Send your entries before Friday midnight PST to mobilists AT googlemail DOT com. Details on how to submit a post is on the Carnival website here. Second, the future host schedule needs filling up. To qualify as a host you need to have entered a post at least 3 times. If you qualify PLEASE BE A HOST. To sign up, email me with your available dates at jbreck AT nyc DOT rr DOT com.

2007 is shaping up as a pivotal year for mobile. The Carnival of the Mobilists is a unique opportunity for us to be heard and have impact. I am honored to be a part of it and look forward to the ride with you as mobile emerges!

AND NOW, HERE IS THIS WEEK’S CARNIVAL:


SOCIAL NETWORKING

m-trends.org –
My Strands Social Player
Rudy De Waele brings you a video demo of the new Social Player. It plays music on your mobile and uses the songs as a format for organizing your music and your old and new friends. You’ll get an extra plus reading this post if you like to listen to David Bowie.

Open Gardens
Mobile Social software and (multiple) community affiliations?
This post is an interesting sojourn into the thinking of Ajit Jaokar. I recommend it. You will find yourself pondering your possible multiple identities and tribes. I did, and felt the richer for it.

C. Enrique Ortiz Mobility Weblog
The Mobile Handset – A Social Artifact
This worth a read quickie post tells us the why the mobile handset is first and foremost a social artifact.


MOBILE STRUCTURE STUFF

All About Symbian
The Nokia N800 and Semi-Convergence
Krisse makes a sharp comparison here between convergence and a Swiss Army knife — and writes an informative essay about some devices.

Mobile Observations
How I Learned to Stop Worrying and Love the Bomb
Jason Delport’s musing by a self-labeled small development house raise some troubling questions about how well the mobile specifications are brought along. There is a positive ending though to these ruminations.

Vision Mobile – this week’s Winning Post
Rethinking application environments
You don’t want to miss Andreas Constantinou’s diagram in this post. It gives you a visualization of the extent of customization allowed by application environments.


NETWORK ENVIRONMENTS

Anjum’s Web
Net neutrality and mobile networks
There are some very important issues raised here by Farooq Anjum that we of the wireless world need to know and stay on top of. Read and be wary.

Wap Review
Mobile Meme Trackers
Memes gone mobile is a capture method for emerging ideas. This post introduces leading mobile meme trackers and gives you background.


USER SUBJECTS

Idlemode: Voices for a Better Mobile Experience
Mobile Presence: The Essential Attributes
Having warmed up on a previous post about Twitter, Jared Benson provides a quick list of 10 go-to attributes for an effective mobile presence system

MEX – the strategy forum for mobile user experience
Where is the colour in the monochrome mobile industry?
This post is a round-up from Marek Pawlowski of great downloads, including his PNM’s own, of great downloads on mobile user experience.

Symbian-guru.com
Olly & The Guru, Ep. 5 – Conspiracy Theory
Future scenarios for ads — phone power plays — WiMax and hotspot predictions. If you mull such things, Ricky Cadden will give you a good mental ride here.

Smart Dreaming: smartphone industry commentary
Why the iPhone’s UI won’t scale
Packed with perceptive criticism and suggestions, this post by Malcolm Lithgow is strong schooling inspired by perceived iPhone UI weaknesses.

Xellular Identitiy
Tell Me Where You Are with Your Ringback Tone!
Xen Mendelsohn relays a story about a special ring back tone being used in India to indicate where the caller is. Read about yet another potential emerging for mobile location talents.

SmartMobs
Mobile communication is revolutionizing economic and social development in rural India
This post by Gerrit Visser leads to a press release that provides an excellent description of how mobile is what is happening in rural India.

MoPocket
Security on Campus’s SMS petition to help make colleges safer
Assuring student safety is becoming a promising role for mobile phones on the campuses of higher education, as Justin Oberman explains in this post.

GoldenSwamp
After-school program in their pockets
In my own post I put in a plug for diverting just a bit of the avalanches of money spent on after-school programs into sending learning content into the mobile phones in kids’ pockets.