A session in the “boot camp” for beginners at next week’s SMX Search Marketing Expo in New York City is titled Copywriting For Search Success. Because search engine optimization (SEO — the theme of the Expo) and the education establishment have barely engaged each other, experts who want to teach what they know have a powerful tool waiting for them to pick up and use. The promotional copy for the boot camp copywriting session puts it this way:
- It’s pretty simple. Want to be found for certain words? It helps to actually use those words in your web pages! This session covers the importance of textual content to search engines and how with some forethought, you can create HTML title tags and body copy that works to generate search traffic yet which also pleases your human visitors.
So if you are an expert in science, history, literature, or another “academic” area, how does this apply to you? You may have already created some webpages that present what you know. A powerful tool for getting your webpages into the global learning conversations online is to optimize them for search engines by using words the search engine spiders will pick up, and using them in the right places on your webpages. As the copy says above: It’s pretty simple.
