The iPhone in Action webpage from the AdMob leaders in mobile advertising is a great place to go to use some of the tools of learning’s future. The videos show highly interactive media format of eight different kinds — used here for advertising. These exact tools are powerful ones for bringing knowledge into the hands and minds of the new generation. How would learning use the eight tools? Here are some quick ideas:
App Store serves as the library format
Maps illustrate history, earth sciences, etc.
Video explores science and delivers lectures
Call supports networked conversation with teachers and experts
Web puts internet page interaction in the student’s hand
Audio tunes in lectures, narratives, etc.
Canvas empowers the student to create digital content
AdMob founder Russell Buckley describes the very rapid uptake of these tools in a blog post at MobHappy. The demos at AdMobs and the comments by Russell are about advertising. How does this apply to education? At the most fundamental level, advertising IS EDUCATION. By watching these videos you will see, for example, advertising that shows the user the nearest Best Buy store (maps app), teaches people to buy the Jaguar XF (Web app), and demonstrates to them that the “Mummy” movie (Canvas app) is worth their time and money.
This powerful knowledge delivery medium awaits the lessons once captive of paper and chalkboard.
