Today I have added a new posting category in GoldenSwamp because I have realized that a new phase is underway in the emergence of open resources (OER) for learning: once educational resources are online they must be optimized for search engine. The reason this is necessary is simple: nobody is going to use the open resources to learn if they can’t find them.
For the past decade, as the Internet has emerged and various sectors such as commerce, media, arts, and government have shaped the connecting world to their purposes. The education sector has essentially failed to do that. Educators have complained that the Internet is bad for learning because it is hard to find the best stuff. But education has not focused on making its best stuff findable!
This week I am attending Search Engine Strategies 2008 Conference & Expo in New York City. On Friday, after the close of program, I am taking a full day of search engine optimization (SEO) training, led by some of the conference speakers. I will be posting about SEO for OER in coming weeks and months. These are some of the SES2008 session topics. As you read them, I think you will realized that educators can use what these sessions describe to optimize education resources so they are found and used:
Tips for Delivering Great Results with Live Search
Landing Page Testing & Tuning
Successful Tactics for Social Media Optimization (SMO)
Searcher Behavior Research Update
Beyond Linkbait: Getting Authoritative Online Mentions
